HuffPo Slips Into the Stream
February 05, 2012
Paul Slavin, svp and gm of Everyday Health Studios and former ABC News svp who oversaw the company's digital network ABC News Now, said while ABC News lowering its pay wall for...
GM Opts Out of Q2 Upfront Buys
February 01, 2012
In a note to investors, Pivotal Research Group analyst Brian Wieser said he expects this year's upfront volume will be'' essentially flat when compared with the 2011 - 12 upfront,'' with CPM ...
Google Browser- gate: Here Come The Lawsuits
February 21, 2012
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The Wall Street Journal (NSDQ: NWS) reported on Friday that Google (NSDQ: GOOG) had circumvented privacy settings on the iPhone ... For anyone who missed it, Google's latest privacy pickle involves claims that it used clever coding tricks to plant ads on the iPhone ...
Online Advertising Is Most- Pitched Media Product, But How Best To Sell It?
January 17, 2012
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Borrell finds that the number of digital-only sales reps -- employed by legacy media companies (newspapers, radio and TV) has dropped 23 percent since 2009 as companies focus instead on the idea that'' a single sales (and content) force can do it all, and that everything should be focused first on online publishing ...
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